As we previously mentioned in our foreword, the original realization of the Polish ‘Museum of World War II’ is now in jeopardy. The opening of the museum was planned for November this year, but the new government is considering now to assign it a different theme and location.
Loïc François
Italy part of the Liberation Route Europe
A delegation of the Liberation Route Europe Foundation made an official visit to Italy last week to confirm a first partnership. This means that Italy will officially be part of the Liberation Route European network. For the moment an agreement in Luxemburg is also being prepared, which means that the number of LRE countries will go up to eight.
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Brand manual & images
As the Liberation Route Europe and the amount of partners is continuously growing, we have been working hard on the development of a renewed brand manual.
In this ‘Corporate Brand Manual’ you will find instructions about the use of logos and colours, as well as design- and communication-related items. Also, the ‘LRE-image bank’ has been developed. Here you can download for free the images you wish to have by selecting them and downloading them directly. Miss Femke Kurstjens will provide you with more information upon request.
Travel bloggers’ experience
Travel bloggers from five countries recently explored the Liberation Route Europe in the Ardennes (Battle of the Bulge) and the German Hürtgen Forest (Battle of the Hürtgen Forest).
Big improvements on the way in 2016
As mentioned previously, we are working hard to develop and improve upon products and services geared towards our partners as well as consumers (tourists and other interested parties). The following is a brief overview of the changes we are working on:
- The website. We will change the website completely. New storylines, like the one about the Battle of the Bulge, will be added, as well as dozens of ‘items’ along the route, like points of interest. We are also working on a new means of navigating the website, which should make it more user-friendly.
- Apps. The renewed Liberation Route Europe-app will contain more functions, as well as more information. In addition to our regular app, we are also creating a virtual reality application, which uses an introduction to the Liberation Route as its starting point. From there, the user will find more information about aspects of the Liberation Route Europe in specific regions or areas. A prototype of the virtual reality-app will be tested later this year in the Netherlands.
- Tour & Travel Guide. The new guide (available in English) offers an overview of museums, points of interests, accommodations, packages, side events and many other items related to the Liberation Route Europe. This renewed guide is roughly 100 pages and will be taken to ITB in Berlin in mid-March (more information about ITB can be found below).
- Hiking trail. The LREF plans to develop an international, long-distance hiking trail that leads hikers through the main regions of the Liberation Route Europe. In association with several partners, we are working on both the development of the exact route as well as seeking financing for the plan. We hope to launch the hiking trail – which will run from London to Berlin – in the year 2019.
- Italy. Last but not least, Italy will be the seventh country through which the Liberation Route Europe runs. Several Italian regions, as well as museums, tourism organizations and remembrance associations, are interested in joining our project and becoming part of the route. Meetings are scheduled between representatives of our foundation and Italian stakeholders to look into all possibilities for cooperation. The first meeting will take place in April, when Italy will have its annual WWII commemorations.
